Valentina Bagniya
CHIEF MARKETING OFFICER AT SOFTSWISS
Valentina Bagniya is an award-winning marketing leader with over 20 years of experience in driving brand transformation and business growth across international technology companies. Since joining SOFTSWISS in 2020 as Chief Marketing Officer, she has built the company’s marketing function from the ground up into a global team of over 70 professionals, spanning brand strategy, public relations, events, digital, content, social media, employer branding, and data-driven analytics.
Under her leadership, marketing has become a strategic growth driver, turning SOFTSWISS into one of the most recognised and trusted B2B brands in the iGaming sector. Her visionary approach to brand positioning and storytelling has not only elevated the company’s profile but also set new benchmarks for B2B marketing in a highly competitive industry.
Valentina’s achievements have been recognised with multiple international awards, including Marketer of the Year at the 2025 EGR Marketing & Innovation Awards, while her team was named Marketing Team of the Year. Campaigns under her leadership also won Best Marketing Campaign at the same awards in both 2023 and 2024.
Today, Valentina is widely regarded as a thought leader in B2B marketing, with a focus on balancing brand and demand, leading through disruption, and leveraging marketing as a cornerstone of long-term business strategy.